Fundraisers must continuously tell stories about the value and impact of public media. Snap Judgment’s Glynn Washington will highlight the power of narrative in public media fundraising during his keynote at the 2018 PMDMC Conference, in Chicago, July 10-12.
This article originally appeared on go.greaterpublic.org/blog
Glynn Washington calls good storytelling a vicarious experience.
“If you’re doing it right,” he explains in an interview with Nieman Storyboard, “The person who’s listening to the story will feel the same highs and lows that you do… They feel proud when you do the good thing in the end. [They may even feel like] ‘I can do some things that I couldn’t do before.’”
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