Announcements

  • Steal This Idea Returns!



    STEAL THIS IDEA returns to the session lineup in Las Vegas!

    Don’t miss your chance to be a part of one of TechCon’s most popular sessions.

     

    We are looking for presenters for this year’s “Steal This Idea” session at TechCon (April 15-17, 2020, MGM Grand Las Vegas) to share short case studies on how their station has brought the PBS mission to life through innovative and engaging digital strategies.

    For the past 9+ years, “Steal This Idea” sessions have highlighted real-world stories of success and lessons learned from station colleagues across a wide gamut of content marketing, social media, event, digital, fundraising, and community engagement topics. Case studies featured at previous sessions have included “Member Engagement Through Email-Exclusive Content,” “Social Media as Public Service,” and “Bridging the Audience Gap with Social Media Broadcasts,” along with many more diverse presentations. 
     
    Attendees will leave this session with a list of new, proven ideas that they can apply to their station and community, as well as new contacts to build their professional network. Presenters will also get a chance to shine a light on the great work their station is doing—and only need to prepare a 5-7 minute case study to do it!
     
    If you have a project or initiative that your station has done recently that you think might be a good fit for this session, please reach out to the session producer, Marshall Jordan, PBS Sr. Manager of Multiplatform Marketing, at mjordan@pbs.org by Friday, January 24 with a brief description of the case study you would like to present.

  • Station Sub-Grant Opportunity

    Is your station co-branding, or planning to co-brand this year, as part of the PBS Brand Refresh for the Digital Age? If so, there's an opportunity for you! A sub-grant award up to $10,000 is available to support your local brand refresh efforts. Stations are eligible for one sub-grant award per station. 

    Please note that this is the final round of sub-grant applications. 79 stations have been approved for a sub-grant, and just over 20 awards remain. We will be considering submitted applications on a first come, first served basis until Friday, January 24th, so don't wait!

    For any questions, please reach out to efrand@pbs.org.

    Access the Sub-Grant Application Here
  • Vote for Your Favorite Breakout Proposals! - 2020 PBS Annual Meeting

    Vote for Your Favorite Breakout Proposals!

    Online voting is now open for the 2020 PBS Annual Meeting Professional Development Breakout Sessions. We received more than 100 proposals. Thank you to all who submitted! Now it’s time to choose your favorites. Your votes help us determine which sessions make the final lineup and which sessions may be repeated. Vote for one session in each of 11 categories. You may vote only once from any IP address.

    Voting ends at 11:59 p.m. ET, Friday, January 10.

    Vote now!

    Click here for more information about the 2020 PBS Annual Meeting Breakouts, including a checklist to help you choose your favorites.

    See you in Seattle!
  • UPDATED: Winter/Spring 2020 - Primetime Priority Promotional Designations

    Updated Primetime Priority Promotional Designations for WINTER/SPRING 2020 are now available on the Source

    In addition to updated embargo details, PBS is excited to increase marketing support for the World on Fire series premiere (April 5) on MASTERPIECE in addition to continued support for Sanditon (Jan 15). Season 2 of World on Fire has been recently confirmed.

    BACKGROUND

    Each season, PBS designates a handful of programs as promotional priorities for stations to focus their resources. PBS provides a mix of additional promotional strategy, support, and creative assets for these programs depending on priority level. This document also includes Quarterly Programming Initiative (QPI) details and a week-by-week schedule of publicity priorities.

    PLEASE NOTE: Some shows are marked as EMBARGOED from press, publication and promotion until after the PBS Publicity team issues a release.

    QUESTIONS?

    Contact the Multiplatform Marketing Team at  PBSmarcomm@pbs.org.
  • Value PBS: Princess Daazhraii Johnson Testimonial Now Available on the Source



    Value PBS continues to bring stories of impact and celebrity testimonials to emphasize the importance and value of PBS.

    "Growing up, I never saw people that looked like me on television," says Princess Daazhraii Johnson, Creative Producer of Molly of Denali. Princess is working to create an authentic project about Alaskan native people for children's educational television and share those values with the world.

    All versions of the spot are now available on the Source.

  • New Season of Sustainer Coaching Labs


    This year, the program is evolving to include more advanced content and a slightly new format to reflect the changing needs of stations as more staffers become knowledgeable and adept at the basics. Station staff can sign up for one or all of a suite of six courses. Within a four week period, each course will consist of two 60-minute sessions via GoToWebinar, and the opportunity to work on, and receive feedback on concrete tactics to move your program forward.

    The first session, open to all, will cover the basics of the course content and ensure key takeaways are highlighted for strong execution at your station. Participants are requested to take the corresponding on-line course/reading section prior to the session to ensure a strong jumping off point for all. These online courses typically take less than 15 minutes to complete. As well, participants will be given the opportunity to create plans and/or materials and share them back with the group.

    The second session will be “invite only” to those who have completed and returned the planning/homework opportunity. These plans and other applicable materials will be used as the basis for the second call, when the instructor will share them, evaluate them, and discuss enhancements so that each participant can have access to a number of viable approaches and idea sharing. 

    Coaching Lab dates and webinar information can be found in OurNeighborhood in Upcoming Events, and on the HUB in the Development Department section under Training.

  • Apply Now: Digital Immersion Is Back!

    The 2020 Digital Immersion program is now accepting applications! Apply today and shape new skills and understandings to transform your multiplatform ideas into action at your station.

    Beginning in 2017, Digital Immersion was developed by PBS Digital, with support from the Corporation for Public Broadcasting, to provide a professional development opportunity for station personnel that mixes in-depth virtual trainings, immersive experiences, hands-on workshops, and collaborative mentorship to improve overall expertise in digital strategies and tactics.

    Continue reading here to learn more about the Digital Immersion experience.

    Deadline: Sunday, November 17th at 11:59PM ET
    Notification: Week of November 25th