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  • Hi, Melissa - It's definitely a nuanced topic at times. I can appreciate that, in the interest of avoiding language that makes a promotional "connection" between a sponsor/underwriter and viewers, steering clear of personal pronouns entirely offers a ...

  • Hi Alena, IdahoPTV received a very significant bequest last year from long time donors to the station.  Here's the link for that spot: https://www.youtube.com/watch?v=HibMWYT1h5o We've done similar spots in the past, and have also used most of the ...

  • Hi Nancy. WITF conducts a one-day pledge drive in partnership with the Central Pennsylvania Food Bank and a local grocer. While our grocer partner changes from time to time, we have been benefitting from this arrangement for 13 years and counting. We ...

  • Hello!  I'm wondering if any stations sell social media sponsorships?  If so, what type of model do you use?  Our social media pages are used to promote our content, but we have had a few clients inquire about social media.  Looking for creative ways ...

  • Hi, Nicole - I don't know that I've heard of videos produced specifically for new underwriters, but it sounds like a fun idea.  I've got a couple of resources to share that (maybe?) could prove useful: First up - attached, the PBS national program Funding ...

  • We also have been working on creating such a spot and would interested in seeing one already produced as well. Eddie Isom West Virginia Public Broadcasting ------------------------------ Eddie Isom Director of TV Programming West Virginia Public Television ...

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