Blog Posts

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MENTOR: @Susan Tran Director of Corporate Support; Marketing Manager; Special Projects Producer Maine Public | Portland, ME MENTEE: @Amy Zellers Director of Corporate Development WVIA | Scranton, Pennsylvania Before the program… Amy: In the summer of 2017, my minimal PBS knowledge had been obtained by watching many hours of family programming with my two children and working PBS character meet-and-greet events with my local PBS member station, WVIA public media, in my role as marketing director at an area shopping mall. As you might imagine, there was quite a learning curve to navigate through when ...
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MENTOR: @Necole Goodman Account Executive, Underwriting and Corporate Sponsorship Houston Public Media | Houston, TX MENTEE: @Kayla Boal Manager, Corporate Relations KCPT | Kansas City, MO Q:  What was your overarching impression of the program?  Being the inaugural class, I am sure there were some growing pains to figure out? Necole: “I believe both Kayla and I had a good experience in the PBS Mentor/Mentee program and found it be very positive, challenging, and fulfilling.  For me personally, having never served as a mentor before, or manager, this program, geared me towards my goal ...
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MENTOR: @Stephen Danowski   Director, Business Development & Corporate Underwriting DPTV | Detroit, MI MENTEE: @Brooke Schleter   Director of Corporate Development WNIN | Evansville, IN  At PBS CSPI Mentor/Mentee Match Day, September 2018, we recognized both of us loved the “Game of Sales’ and often nerd-out on research in the sales process. A year’s worth of Mentor/Mentee conversations unfolded, and we focused as much on renewal of support as new business. Here are the Top-Ten highlights we learned along the way. PROFESSIONAL DEVELOPMENT Brooke:   First and foremost, ...
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MENTOR: @Cathy Edwards   Director of Corporate Development WFWA PBS39, Fort Wayne MENTEE: @Theresa Soares   Corporate Development Account Executive, ValleyPBS, Fresno, CA SEASONED – on Mentoring I have been fortunate in my 35+ year sales career to have had many mentors. Some of them were fleeting - some of them never knew I considered them a mentor. Several were long term mentors and gladly took me under their wing to dispense advise and direction – even when it wasn’t requested. I had developed friendships with each one and valued them as an individual. All of them left an impression in one way or another. ...
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Beginning: I first completed the CSPI training as a salesperson in 2017. Having spent many years on the public radio side, I was very familiar with the value proposition of public media, but PBS and television was new to me. I found using the IVS process very helpful in focusing the scope of “why I’m calling” a particular industry. Plus, it was easily transferable from one industry/business type to the next. So, when I heard that the CSPI program was creating a mentor/mentee program I was thrilled to be able to offer myself as a mentor. I was matched with Crissy Nettles, from WSRE in Pensacola FL. WRSE had been without a FT corporate support person ...
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This summer, I was looking for an opportunity to immerse myself in a media production space in the heart of my hometown and was blessed with the opportunity to be chosen for a PBS internship! After so many years of consuming PBS content as a kid and seeing the practical impact shows like Arthur , Cyberchase , Dragon Tales , and the Magic School Bus had on my socio-emotional and academic growth at a young age, I was so honored to now have the opportunity to interact with the very creatives, leaders, and innovators who helped shape so many of my early childhood memories!     Throughout the summer, I have worked with members from digital, marketing, ...
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In late 2017, Congress passed a tax bill that represented the most sweeping changes to the tax code in three decades. Like many nonprofit organizations, WXXI began hearing from donors with questions about how the changes might impact charitable giving and related deductions. Danielle Abramson Swartz, WXXI’s associate director of major giving, saw an opportunity. “We wanted to inform our donors about how they could continue supporting the station while also getting valuable information that would be relevant, regardless of how they do their charitable giving,” she says. What if WXXI could position itself as a resource for its community—especially related ...
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A recent opening in our Corporate Sponsorship Department created a challenge as well as an opportunity for us: how to recruit and hire someone given (a) the competitive employment environment (b) our salary limitations as a state agency and (c)the fact that we do not pay commissions? We focused on seeking candidates who possessed an aptitude for learning new things, an adaptive personality and desire to further our mission. We were not as concerned with sales and marketing experience, per se, as we were with interpersonal skills and an interest in the mission of public media. We also placed high value on our built-in career path with merit increases, State ...
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The Problem:  The WGBH Educational Foundation is Boston’s PBS member station. As an educational foundation, WGBH creates premier educational content for both broadcast on its two stations — WGBH and WGBX — as well as numerous non-broadcast educational initiatives. “Unfortunately, our prospective sponsors are not aware of the non-broadcast projects and we felt we were missing an opportunity for them to align with great content for the K – 12 audience beyond broadcast,” says   Nancy Dieterich , the Managing Director of Local Corporate Sponsorship at WGBH. “This lack of awareness became more apparent when WGBH’s President and CEO Jon Abbott spoke about several ...
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“Anytime PBS or NPR are doing something they’re going to be promoting across the country, we certainly want to get on board with that,” says Susan Tran, Director of Corporate Support and Marketing Manager for Maine Public, a state network of public television and radio stations. She quotes the aphorism: “Many hands makes light work.” When her staff got word that PBS would launch the eight-part   Great American Read   series in September, they began thinking of fun ways to publicize the project. “We were brainstorming about Maine and summer and reading and then we started talking about beach reads,” she says. What if they could get a local bookstore to ...
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New Drama Mystery Series, THE WOMAN IN WHITE, Premieres Sunday, October 21 on PBS   – Based on the Classic Victorian Novel, The Five-Part Thriller Stars Jessie Buckley, Ben Hardy and Olivia Vinall – ARLINGTON, VA; September 24, 2018 – THE WOMAN IN WHITE , a new television series adapted from the 19 th century mystery novel by Wilkie Collins, will air on PBS beginning Sunday, October 21, 2018, 10:00-11:00 p.m. ET through November 18 (check local listings) and will stream nationally on PBS.org     The five-part series stars Jessie Buckley (“Taboo”) as the strong-minded heroine Marian Halcombe; Ben Hardy ( Bohemian Rhapsody ) as the young teacher ...
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I was born and raised on the banks of a river in the Deep South. For the majority of my life, all I have known is the bubble that I was born into. So when I decided to move over 600 miles away from everyone and everything I know, it was a bit of a leap. Now, almost 2 and a half months later, I cannot believe I ever questioned this opportunity. As a rising college senior at the University of Georgia (the best university in the nation), I knew that I wanted to explore the professional world before I was fully graduated and out in the “real world”. I applied all over the country, but when PBS called me I knew I had to go there. Like most kids, I grew up watching ...
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BETTY WHITE: FIRST LADY OF TELEVISION Premieres Tuesday, August 21 on PBS   –  A Celebration of One of America’s Most Beloved Stars With Ryan Reynolds, Valerie Bertinelli, Tina Fey, Carl Reiner and More  –   ARLINGTON, VA;  JUNE 28, 2018 – Today PBS announced BETTY WHITE: FIRST LADY OF TELEVISION will premiere this summer on Tuesday, August 21 ( Times Vary by Location, Check Local Listings ). Filmed over the course of five years by the team behind the acclaimed PIONEERS OF TELEVISION series, BETTY WHITE: FIRST LADY OF TELEVISION is a warm look at the life and career of the beloved television and film legend who celebrates 80 years ...
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10 Minutes at Annual Meeting with   Heidi Hartley , KQED, Manager, Sponsorship and Partnership Development How long have you been working in Public Television? 2 years Can you share with us details about a project you’re currently working on that really excites you? I am working on a multi-platform Kids Corporate sponsorship package that utilizes all of our assets including our main channel, our PBS Kids 24/7 channel and the 24/7 kids app. Kids programming is a unique differentiator for us so it’s really about offering something unique that no one else in the market can. Also, I have a 5 year old son who is obsessed with PBS kids programming ...
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The  PBS Insider Experience   is a track of unique experiences exclusively for station supporters (board members, major donors, prospective major donors and volunteers).  This track is designed to help station supporters gain an even deeper understanding of the value and impact of public television programs and services in their local communities.  PBS Insiders have full access to the conference, as well as a series of exciting exclusive events that allow them to hear first-hand from PBS leadership, talent and producers. Continue reading to see a rundown of the special Insider track enjoyed by the station supporters at the 2018 PBS Annual Meeting ...
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10 Minutes at Annual Meeting with   Julie Wallen , KCPT, Director of Corporate Relations How long have you been working in Public Television? Just shy of 2 years Can you share with us details about a project you’re currently working on that really excites you? For the second year in a row, KCPT was selected by The Fred Rogers Company to host a Daniel Tiger Be My Neighbor Day event in our community. In celebration of families, neighborhoods, values & themes of  Daniel Tiger’s Neighborhood .  This is funded through PNC Financial Services Group and highlights their “Grow Up Great” program.  Our event is taking place on October 13 at Children’s ...
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As in years past, we asked attendees of this . year's Annual Meeting to answer 10 questions that will help us get to know them and hear about their favorite parts of the conference. First up.... Tome Burton from WHRO! 10 Minutes at Annual Meeting with   Tom Burton , WHRO, Chief Development Officer How long have you been working in Public Television? 15 years Can you share with us details about a project you’re currently working on that really excites you? WHRO is implementing a station wide CRM tool to provide an organization-wide platform for collecting and sharing information. Development is the first group to be integrated into that new system ...
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The Development Advisory Committee is excited to welcome its newest members, Henry Brodersen and Susannah Winslow, who will join the 12 members already serving. DAC members play an important role as advisors to Development Services on overall strategy, providing guidance on training, services and resources that support public media’s financial sustainability. With two members leaving this month for new opportunities outside their stations, the DAC sought to add members who have a strong background in membership, on-air and digital fundraising. The DAC decided to onboard these members mid-year, rather than operating with a smaller committee until the annual ...
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More than a year ago, San Antonio member station KLRN began experimenting with A/B testing in its monthly renewal emails. “We adopted an attitude of capitalizing, any chance we could, on the opportunity to test campaigns,” says webmaster Patrick Driscoll. “We’ve done a series of these, once a month.” He says the station’s membership department has always operated based on assumptions from past experience with members. The testing gives the team real data to either confirm or rethink those assumptions. “It’s kind of like walking into a dark room and feeling your way around,” Driscoll says. “We’ll start accumulating knowledge about our audience.” CLICK ...
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Fundraisers must continuously tell stories about the value and impact of public media. Snap Judgment’s Glynn Washington will highlight the power of narrative in public media fundraising during his keynote at the 2018 PMDMC Conference, in Chicago, July 10-12. This article originally appeared on  go.greaterpublic.org/blog Glynn Washington calls good storytelling a vicarious experience. “If you’re doing it right,” he explains in an   interview with Nieman Storyboard , “The person who’s listening to the story will feel the same highs and lows that you do… They feel proud when you do the good thing in the end. [They may even feel like] ‘I can do some ...
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