UNC-TV, the University of North Carolina’s statewide public television network, recently experimented with a social media fundraiser built around My Home NC, a popular digital storytelling series. The show has a dedicated social media following.
“They typically perform the best [among other videos] on our Facebook page,” says Sarah Grieco, UNC-TV’s digital engagement manager. “We wanted to test this audience to see if they would be willing to give on a micro donation level.”
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