KPBS’s new overnight strategy, “People are Still Watching,” has proven not just to be mission-oriented, but member-friendly and financially successful.
The Challenge
More than three years ago, when Luis Estrada joined the team at San Diego’s KPBS, he noticed a discouraging trend that won’t be a surprise to any member station: pledge numbers related to television campaigns were going down. Giving had dropped. Perhaps viewers were becoming irritated when their primetime favorites disappeared for weeks at a time. It was clear something needed to change at KPBS.
READ MORE!