The Problem: The WGBH Educational Foundation is Boston’s PBS member station. As an educational foundation, WGBH creates premier educational content for both broadcast on its two stations — WGBH and WGBX — as well as numerous non-broadcast educational initiatives. “Unfortunately, our prospective sponsors are not aware of the non-broadcast projects and we felt we were missing an opportunity for them to align with great content for the K – 12 audience beyond broadcast,” says Nancy Dieterich, the Managing Director of Local Corporate Sponsorship at WGBH.
“This lack of awareness became more apparent when WGBH’s President and CEO Jon Abbott spoke about several upcoming non-broadcast educational initiatives at a meeting of WGBH’s local corporate board, the Corporate Executive Council,” says Dieterich. “The depth and breadth of these non-broadcast projects was news to many of the board members.”
As a result, Dieterich and her team realized there was an opportunity to address this lack of knowledge which could potentially lead to a significant source of funding.
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