Hi everyone,
I hope you're enjoying your summer! For this month there are three PBS Domo updates:
Update 1: New Station Predictive Dashboards
We are excited to launch the first station predictive dashboards in Domo. These dashboards add membership and donor insights, providing stations with a more complete view of performance. Over the next few months, we will be rolling out three new reports:
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Propensity Model Dashboard – What drives new membership? (Launching Aug 2026)
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Station Lifecycle Performance – Who is at risk of churning? (Launching Sep 2026)
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Station Benchmarking – How does my station compare to others? (Launching Oct 2026)
First up this month is the Propensity Model Dashboard. Start there to see what's driving new membership at your station. At the bottom of the report in Domo, there is an important notes section with information on what is included. In addition, the Propensity Model Dashboard User Guide was developed in collaboration with the PBS Immersive Learning team, covering practical use cases for the dashboard. Each dashboard will have its own user guide, published when that report is released.
Update 2: Additional User Counts for the PBS KIDS Games App
We have added PBS KIDS Games App users from KIDS+ into the PBS KIDS user reports. As a result, you can expect your station's games app user counts to be about 10% higher than before. This data has been backfilled to January 2026, the first month of PBS KIDS Games App user counts available in Domo.
Update 3: User Count Report Averaging Calculation
We improved how user counts are calculated in Domo when multiple months are selected. This update aligns with the best practice of using a monthly average for user counts when reporting across multiple months, providing a more accurate representation than summing users across the selected period. Going forward, user count reports will use the monthly average whenever more than one month is included in your date range. The exception is the monthly user count trend charts, which will continue to display each month separately. The important notes at the bottom of each Domo user count page have also been updated to reflect this change.
Please let us know if you have any questions.
All the best,
Dylan
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Dylan Rose
Director, Data Distribution / PBS Business Intelligence
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