This consolidated knowledge base combines the most frequently asked questions, recurring support topics, and key lessons learned from community discussions:
Getting Started
Q: What is Domo used for?
A: Domo provides stations with analytics on streaming, users, sessions, LearningMedia, Passport, and other PBS digital products.
Q: What resources are available for new users?
A: Use the Getting Started guides, step-by-step analysis guides, dashboard notes, and training materials shared through PBS Business Intelligence.
Streaming Metrics & Reporting
Q: What is the difference between Streams and Users?
A: Streams measure video plays or viewing activity. Users measure unique individuals who visited a PBS website or app during the reporting period.
Q: What is the difference between PBS KIDS Local Streaming Overview and Local Streaming Users?
A: The Overview dashboard reports streams/video plays, while the Users dashboard reports unique visitors.
Q: Why do my GA4 numbers look much higher than the old UA reports?
A: Many discrepancies occur when comparing different metrics, such as livestream-only reporting versus livestream plus on-demand reporting.
Q: Are GA4 and UA metrics directly comparable?
A: Not always. Definitions, tracking methodologies, and reporting structures differ.
Q: Are Local Analytics dashboards station-specific or national?
A: Local Analytics dashboards generally report data localized to your station.
Q: What counts as a stream?
A: Definitions vary by platform and content type, but generally a stream represents a video play event.
Q: How can I compare my station against others?
A: Use the comparative dashboards specifically designed for benchmarking stations.
PBS KIDS Analytics
Q: Can I filter PBS KIDS reporting by individual game?
A: Not currently. Reporting is available at the games-app level rather than by individual game.
Q: Are PBS KIDS Roku users included?
A: Yes. PBS KIDS Roku reporting was added beginning with April 2026 data.
Q: How are PBS KIDS users defined?
A: Users are unique individuals who visited PBS KIDS websites or apps during the reporting period.
Dashboards & Filters
Q: What filters are available in streaming dashboards?
A: Filters may include program, video type, platform, device, and video player.
Q: Can I filter specifically for clips?
A: Yes. Use the Video Type filter.
Q: Can I isolate streams from my station's local player?
A: Yes. Use the Video Player filter and select Local Player.
Local Programs & Content
Q: Why is my local program missing from reporting?
A: Local-program identification depends on Media Manager metadata and station identifiers.
Q: How are local programs identified?
A: Typically through station call letters and metadata fields associated with the content.
Q: Can I estimate national streams for a local program?
A: Use comparison reports and aggregate station-level stream counts.
Q: Can I access historical data for expired programs?
A: Availability depends on the reporting source and retained data history.
LearningMedia
Q: Do LearningMedia user counts represent visits to my local site?
A: Yes. LearningMedia automatically localizes users to station-branded sites.
Q: Why are LearningMedia counts higher than expected?
A: National PBS promotion drives traffic that is automatically localized.
Q: Do reports include student pages?
A: Yes. Student-focused content is included in overall reporting.
Q: Can stations customize LearningMedia experiences?
A: Stations can add approved local messaging and promotional content.
Platform Coverage
Q: Is DirecTV data included in Domo?
A: No. DirecTV distributes data directly to stations.
Q: What new platforms have recently been added?
A: Recent additions include General Audience LG TV reporting and PBS KIDS Roku reporting.
Privacy & Geographic Reporting
Q: Will geographic reporting return?
A: There are currently no plans to restore geography reporting due to privacy requirements.
Q: How was geography determined in older reports?
A: Older reports relied on IP-address-derived location information.
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Paula Garcia
Sr. Manager, Audience and Revenue Growth
PBS
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