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Developing Potential at IdahoPTV

By Toanya Kessé posted 10-16-2018 03:11 PM


A recent opening in our Corporate Sponsorship Department created a challenge as well as an opportunity for us: how to recruit and hire someone given (a) the competitive employment environment (b) our salary limitations as a state agency and (c)the fact that we do not pay commissions?

We focused on seeking candidates who possessed an aptitude for learning new things, an adaptive personality and desire to further our mission. We were not as concerned with sales and marketing experience, per se, as we were with interpersonal skills and an interest in the mission of public media. We also placed high value on our built-in career path with merit increases, State of Idaho benefits, comp time and organizational culture.

Working with our Human Resources Specialist, we created an internal career path for Corporate Sponsorship with specific benchmarks and opportunities for training, growth, career advancement and incremental compensation increases. This was a lengthy process to get through our State DHR, and we received about a dozen qualified  applicants. It was well worth the time, thought and effort: at our annual Corporate Sponsorship Preview event on September 26th, we announced Rachelle Andersonas our new Corporate Sponsorship Representative for Idaho Public Television. She told me that a key part of her decision to accept the position was the defined training plan for CSPI I and II that would help her to be successful and meet her goals the first year. It gave her confidence, and she likes a target to aim for (and I like hearing that!).