Todd Whitley is currently the Senior Director of Digital Marketing and Fundraising at WNET – New York’s PBS conglomerate and the Executive Director of the Masterwork Music and Art Foundation. He oversees a team responsible for digital fundraising across four membership programs and non-membership revenue channels. Since working there, digital revenue overall has increased more than 25%. Todd leads marketing and fundraising for Passport, WNET’s on-demand solution and interfaces with both PBS and CPB headquarters on technology initiatives.
Todd’s also an Associate Lecturer at Columbia University for Digital Media and Analytics, Digital Fundraising and an Advisor for Strategic Communications Capstone projects. His working relationship with Columbia extends back over ten years.
Prior to WNET, Todd worked as a digital consultant for a number of nonprofits, including:
The Adirondack Council, PSCH, Inc., Broadway Cares/Equity Fights AIDS, SeriousFun Children’s Network and Northwell Health, as well as the CDC. He pulls from years of experience overseeing the development and expansion of online programs at two of the nation’s largest voluntary health organizations, The Leukemia & Lymphoma Society and The American Lung Association.